Our Methodology
Combining traditional research principles with cutting-edge AI for unprecedented speed and accuracy
Reimagining Market Research
At factor168.ai, we've developed a proprietary methodology that leverages the power of artificial intelligence to transform how market research is conducted.
Our approach combines the best aspects of traditional research—rigorous methodology, representative sampling, and nuanced analysis—with the speed, scale, and pattern recognition capabilities of advanced AI.
The result is a research process that delivers insights in hours instead of weeks, with greater accuracy and deeper insights than conventional methods.
Key Components of Our Methodology
AI-Powered Panel Recruitment
Our AI algorithms identify and recruit panel participants who precisely match your target demographic, psychographic, and behavioral criteria.
- Advanced matching algorithms ensure representative samples
- Real-time validation of participant credentials and quality
- Continuous optimization of panel composition based on research objectives
Adaptive Questioning
Unlike traditional fixed surveys, our AI dynamically adjusts questions based on participant responses, allowing for deeper exploration of relevant topics.
- Real-time question optimization based on participant responses
- Natural language processing for nuanced understanding of open-ended responses
- Personalized follow-up questions that probe deeper into individual perspectives
Multi-dimensional Analysis
Our AI analyzes responses across multiple dimensions simultaneously, identifying patterns and correlations that human analysts might miss.
- Sentiment analysis across demographic and psychographic segments
- Correlation detection between seemingly unrelated variables
- Predictive modeling based on historical and real-time data
Quality Control & Validation
Our methodology includes multiple layers of quality control to ensure the integrity and reliability of research findings.
- Automated detection of inconsistent or fraudulent responses
- Cross-validation with multiple data sources
- Human expert review of AI-generated insights
Our Research Process
Discovery & Design
We work with you to understand your research objectives and design a customized research approach.
AI Panel Assembly
Our AI recruits and validates the perfect panel based on your target criteria.
Dynamic Research Execution
Our adaptive AI conducts the research, optimizing questions in real-time.
Multi-dimensional Analysis
Our AI analyzes responses across multiple dimensions to identify patterns and insights.
Expert Validation
Our research experts review and validate the AI-generated insights.
Actionable Insights Delivery
We deliver clear, actionable insights through interactive dashboards and detailed reports.
How We Compare
| factor168.ai | Traditional Research | |
|---|---|---|
| Time to Insights | Hours to Days | Weeks to Months |
| Sample Recruitment | AI-powered, precise targeting | Manual, often imprecise |
| Question Methodology | Adaptive, personalized | Fixed, one-size-fits-all |
| Analysis Depth | Multi-dimensional, pattern recognition | Limited by human analysis capacity |
| Cost Efficiency | 30-50% lower than traditional methods | Higher costs due to manual processes |