Privacy Policy

1. Data Controller

factor168.ai is the data controller responsible for processing your personal data. We are committed to protecting your privacy and ensuring the security of your personal information.

2. Data Processors

We work with carefully selected data processors to provide our services. One of our key partners is HybridAI, which provides:

• AI-powered chatbot services for customer interaction
• Advanced AI technology for data analysis and processing

We have formal Data Processing Agreements (DPAs) in place with HybridAI that ensure:

• Compliance with GDPR and other applicable data protection laws
• Appropriate technical and organizational security measures
• Clear limitations on data processing purposes
• Strict confidentiality obligations
• Regular security audits and compliance checks

3. Anonymous Data by Default

Our platform is designed around virtual panels, meaning that most of the data we process is fully anonymous and cannot be traced back to any individual. This approach ensures a high level of privacy and data protection for all research participants.

4. Personal Data We Collect

We may collect and process the following categories of personal data:

• Contact information (email address, name)
• Professional information (company name, job title)
• Survey responses and research data
• Technical data (IP address, browser type, device information)
• Usage data (how you interact with our platform)

5. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Your consent
• Performance of a contract
• Legal obligations
• Legitimate interests

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Typically, this means:

• Survey data: 2 years after collection
• Account information: Until account deletion
• Marketing data: Until consent withdrawal

7. Your Rights

Under GDPR, you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Staff training on data protection

9. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place through:

• Standard contractual clauses
• Adequacy decisions
• Binding corporate rules

10. Contact Information

For any privacy-related inquiries or to exercise your rights, please contact our Data Protection Officer at:
privacy@factor168.ai

11. Cookie Settings

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can manage your cookie preferences below:

12. Updates to This Policy

We may update this privacy policy from time to time. The latest version will always be posted on this page with the effective date. We encourage you to review this policy periodically.